supporting you in your massage career – every step of the way
Rebooking and Referral Skills
What are rebooking and referral skills?
Great rebooking and referral skills are essential to growing your business.
If the majority of new clients rebook time and time again, and refer their
friends, family and colleagues to you as well, then this is the foundation
of a busy massage practice with a steady flow of clients.
Do you -
- Have lots of new clients but very few repeat bookings?
- Have low numbers of word of mouth referrals?
- Have difficulty asking clients if they would like to rebook?
- Find that clients often cancel their follow-up appointments?
If so, then you need to work on your Rebooking and Referral Skills
What are the benefits of good rebooking and referal skills?
Lots of repeat clients, plus referrals, mean that you spend more time doing what you
love and do best - massaging clients - and less time doing (let's be honest!) what you
really don't like doing - marketing. Plus you are making the most of the money, effort
and time that you have spent on marketing.
Some key rebooking and referral skills are:
Meeting client expectations: it sounds obvious, doesn't it - find out what they
want and give it to them? In fact there are 4 categories of client expectations, and
how well we meet - or manage - all of those expectations very much dictates whether
or not the client will be satisfied with their massage - and whether or not they will rebook.
Client education: this is an essential technique which demonstrates our knowledge
and expertise, and how we are using our skills to address our clients' individual
needs. Good client education helps them understand what is happening in their bodies,
how massage works, how massage will benefit them - and why they should rebook.
Asking them to rebook!!: again, this sounds too obvious to mention, but simple
doesn't always mean easy as I'm sure you all know. There are simple techniques
you can use to ensure you get the best possible response every time.
Follow up techniques: these are ways to keep in touch with clients, and one of the
secrets to forging lasting client relationships. Building relationships is a gradual
process made up of many steps and requires consistent and regular effort - but effor
which will pay huge dividends by ensuring you keep clients for many, many years.
Would you like to improve your skills for success?
Book your mentoring session today!